Social Media Advertising Guide Part 2

Facebook About Facebook Facebook probably doesn’t need much of an introduction – launched in 2004, the social network now is the largest social media platform with more than 1.7 billion monthly active users worldwide. The company today is more than just a social network – Facebook acquired messaging app WhatsApp and started its own successful… Read More

Social Media Advertising Guide Part 1

Welcome! Social Media is one of the most effective communication and advertising channels. But cutting through the noise can be challenging, and often, marketers must use paid social marketing strategies to amplify their message in social platforms. Even though you might have created a really insightful piece of content, it can be hard to reach… Read More

How to Promote a Website through Link Building in 10 Easy Ways

The web today is comprised of trillions of links. Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic. If you’re not sure where to begin when it comes to building links with other sites, here are 10 easy ways to… Read More

What is a backlink in SEO?

Let’s get started… Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.